Senior Graphic Designer

Ware2Go - A UPS Company / Atlanta, GA / 2019 – 2024

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Established brand identity and implemented brand standards for UPS Company specializing in on-demand warehousing and fulfillment

• Designed and organized digital and print assets in the form of vector

graphics, display ads, blog illustrations, white papers, infographics,
one-pagers, presentation templates, 2D & 3D animations, etc.

• Created and managed landing page and hub page templates while

prioritizing user experience

• Constructed wireframes and prototypes of applications for business

operations and product team

• Designed HTML email newsletters for external communications,

• Curated ad campaigns while collaborating with internal and external

marketing teams to drive leads and improve CTR

• Conducted AB testing and focused on optimizing site SEO and user

journeys

 

Co-founder and User Experience designer

Kuwinga, Inc. / Atlanta, GA / 2016 – 2019

 

Successfully co-founded startup company focused on mobile application
development. Managed and designed projects and applications from concept
through completion. Developed marketing strategies and built business models.

• Responsible for creating prototypes, storyboards, and wireframes, and

user interface. Worked directly with multiple development teams
onsite and offshore to align and perfectly execute front-end design.

• Conducted target market research, tested usability and successfully

launched e-commerce mobile applications with integrated AI features
and blockchain payment accessibility

 

Freelance Graphic Designer

Self-Employed / Atlanta, GA / 2010 – Present

 

Effectively and efficiently rendered ideas and subject matters into concrete
designs for various clients of all sizes including Disney, Marvel, UPS, Chipotle,
Bank of America, Coca-Cola, Atlanta Hawks. private equity firms, toy
manufacturing companies, healthcare organizations, non-profit organizations
and marketing/advertising agencies.
• Created brand identities, established brand standards, implemented
strategies and executed campaigns to drive MQLs and increase brand
visibility
• Designed 2D/3d graphics and animations, webpage and landing page
templates, HTML emails for client comms, newsletters, and product
releases, digital ads, white papers, PPT/Google slides decks, etc.
• Created proposals, and contracts for client projects with budgets of up
to $500,000.
• Advised marketing teams on brand ad strategy and implementation
while conducting AB testing and utilized Google Ads and Facebook Ads
to improve clickthrough rates and run successful ad campaigns

 

 

Digital Designer

Peachtree Playthings / Marietta, GA / 2018

 

Worked with Director of Digital Marketing and Creative Director to translate and create illustrations, packaging designs, and marketing campaigns. Converted product positioning, existing research, and digital marketing strategies into effective designs.

• Provided design support to several product lines to create product graphics, logos, and identity designs.

• Produced digital design for packaging and ensured brand consistency and design integrity.

• Translated wireframes and storyboards into user friendly and creative interfaces.

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Product Designer

Inspired Bottle Co. / Columbus, GA / 2017 – 2018

 

Designed multiple products as a member of the Product Development team which generated computer blueprints to aide in the assembly and prototyping of niche water bottles and packaging.

• Developed, implemented, tested, modified, and deployed product designs. Created wireframes, mockups, and prototypes on paper and in Photoshop. Incorporated HTML/CSS for communication purposes.

• Successfully established brand identity through social media marketing and ad campaigns. Designed webpage, logo, and digital advertisements.

• Forged mutually beneficial business relationships and collaborated with globally dispersed clients